GIM = Google Index Marketing
1. Google your brand's name or your company's name or even your personal name, and see what comes up on Google search results. This will be your current status, visibility, power, trust level, and everything else what your leads, clients, investors, and even friends and family see.
2. Publish more content online through media websites and get your content displayed in a serious way to show that your name is strong and reputable. Notice that this is extremely important when dealing internationally, because people and companies from other countries and cities will Google your name and what they find about you is crucial as it directly affects the business.
3. Have you published more content online? Great. Now Google your brand again and see what result comes up. Is it good enough? Does it bring out the trust of the brand and your business strenghts? Is there something more you could do to improve it? Then publish more and measure again.
